Born in Thailand, Pomme Chan moved to London in 2002 and has become a sought-after illustrator. Her distinctive felt-tip style illustrations  have won her clients including Liberty, Nike, Microsoft, Mercedes-Benz, and titles including The Guardian, The Sunday Times, Financial Times, and many more.

Type art is popular currently for all sorts of reasons – and it’s a highly versatile skill to have. You can use illustrated lettering in projects ranging from posters to brochures – making it a great technique to add to your creative toolset.

But beware: type art is so popular at the moment that there’s a lot of crud out there. The rules are the same as for any aesthetic style: learn the basics carefully, and then be original.

With type-based art there’s a whole extra dimension, though: legibility. As our feature says, there’s some debate over how legible type-based art needs to be – but you should be able to make the lettering completely clear if you or the client feels the project needs it.

In this tutorial, lettering guru Pomme Chan talks you step-by-step through how she created this incredible image.

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