Four giant sculptures of endangered animals - a polar bear, whale, red squirrel and a bee - are being colourfully lit up across the Manchester night sky this month as a public display of visual projection mapping by Sober Industries for Quays Culture.
Projection mapping, described as 'spatial augmented reality', is essentially projection technology used to turn objects into a display surface for video projection. This video can usually be triggered or combine with audio to create an audio-visual narrative. It’s often used at concerts, for theatre, museums or events.
We’ve covered visual mapping previously, such as Projection Artwork’s visuals for Heineken on the Battersea Power Station, and last year's winner of the International Video Mapping Competition, but this project doesn’t involve buildings.
Image: Quays Culture
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